Tailgate was published by Paisano Publications It was a glossy, male-oriented lifestyle magazine focused on custom trucks. In the beginning it was published six times per year, but in 2006 it went to four time per year.
Tailgate specifically was focused on 18 to 45 year old males using a Maxim magazine style approach. It turned out that 70% of Maxim readers owned trucks, so it made sense from a marketing perspective. Content was best summarized by the heading at the top of each issue, "Events, Trucks, Cool Stuff, Products, Hotties and Beeeeer". It included an irreverent writing style, quality photography and a sense of humor that matched the targeted lifestyle.
For people who loved these machines.





